Insider Tips

Reels, TikTok & Influencer Marketing

The market demand for video content has greatly increased while in quarantine- A.K.A. TikTok is thriving. Short & sweet videos have become the newly adopted trend of 2020 and it is here to stay. Instagram could not merely sit by and watch another social media platform take the reins, so they added a new feature called Reels- allowing users to create short videos. Our new article on The Inside Jam outlines the benefits of both platforms and their similarities and differences.

How to Plan the Perfect Instagram Holiday Giveaway

Ready or not, the holiday season is here! Savvy influencers know that holiday giveaways are the perfect chance to boost engagement and get new followers. Read on for 4 quick tips on how you, the influencer, can offer the best Instagram holiday giveaway possible for your followers.

6 Tips for Reaching Out to Brands as an Influencer

As an influencer, you know that brands are seeking out influencer partnerships like never before. Read on for tips to explain the power of your platform, helping you frame your platform as the smart investment you know it is.

3 Tricks for the Perfect Photo Shoot

Photo shoots are fun, but they’re also an investment. And as a social media maven, sometimes, it makes sense to take a step back and invest in professional-quality photos. Read on for three ways to maximize your next photo shoot!

Toronto Micro-Influencers: 16 Instagram Entrepreneurs to Follow Now!

We’ve rounded up 16 of our favourite Toronto micro-influencers - and know that you’ll love these entrepreneurs as much as we do. If you’re looking to add some Toronto pride to your Instagram, read on!

Instagram Engagement: 5 Easy Ways To Increase Activity On Your Next Post

You’ve got a great group of followers, but how many are actively checking in everyday, relying on your content? Likes, comments, follows, click-throughs and shares are interactions that matter. Instagram engagement metrics matter (to you and to brands), so read on for five quick tips to convert passive followers into active followers on your next instagram post.

How to Collaborate with Other Influencers

Collaborations, when done authentically, are a great way to grow your audience and make new connections. Read on for the top 3 things you should be doing when you are ready to collaborate with other influencers.

Influencer Contracts 101 - An Overview

A multi-part series on common legal terms, concepts, and ideas in partnership contracts between influencers and brands.

When Should Influencers Start Approaching Brands?

You’ve hustled hard to become an Influencer, and now you’re itching for a brand sponsorship. But how do you know it’s the right time to monetize your business? From metrics to branding, we’ve got the scoop on when Influencers should start approaching brands.

Is Social Media Affecting Your Mental Health?

Does Social Media Affect Mental Health? Read on for some tips to start setting better Social Media Boundaries.

Key Takeaways From The Later + Fohr 2020 State of Instagram Influencer Marketing

Two of our favorite industry experts - Later (a visual marketing platform for social media) and Fohr (a marketing agency that helps both brands and influencers) - have published their predictions for The State of Influencer Marketing in 2020. If you’re an influencer looking for hot tips for 2020, read on.

How Influencers Can Use TikTok To Grow Their Business

Can TikTok help you grow your business? We think so. If you're an influencer looking to grow your audience, strengthen your brand, and get started posting to TikTok, read on.

How To Recharge After A Gloomy Day

Sometimes Self Care is the best medicine. If you're feeling tired, run-down, or a little sad, check out these self care ideas to help you recharge after a gloomy day.

How To Unwind After A Stressful Day

What can you do to put a stressful day in the past? We've got you covered with some self care ideas - helping you release that pent-up adrenaline and stock up on endorphins.